Your True Colours

Summary

The influence of color is huge. People who work in marketing range take advantage and try to use it as much as possible for their purposes.

The preference of color often depends on the culture, but the psychology of colors is not only what people like or dislike. The researcher John Ott has discovered that colors affect human nervous system. Experiments have shown that blood pressure may be affected by the color.

Fas food restaurant Burger King or Hessburger use this influence and create an atmosphere in which people feel being in a hurry. Other companies select specific packets for products to make people think the product is better.

To sum up, colors are influencing people. Many companies use it for their profit.